Admission Communications Specialist
Haverford College invites applications to our available full-time, exempt, benefit-eligible Admission Communications Specialist opportunity.
The Admission Communications Specialist develops and implements Haverford’s admission marketing and communications program, working directly with both Admission and Communications Office staff. In addition to engaging with strategic planning and implementation of communications efforts, duties include researching, writing, designing, editing, and producing clear and compelling communications pieces for print, web, video, and social media; the creation and management of communications-related initiatives to a variety of constituencies; and the development of strategic marketing programs, often guided by market research.
The position requires an appreciation for the value of a liberal arts education; strong interpersonal and communication skills; an appreciation for and sensitivity to a variety of backgrounds and experiences from which students may come; an interest in and facility with issues of access, diversity, and inclusion; and the ability to work well both independently and collaboratively.
Essential Functions & Primary Responsibilities
Specific list of responsibilities would include, but not be limited to:
- Develop and implement communications and marketing strategies geared towards prospective students, parents, college counselors, and other constituencies. This would include researching marketing strategies and trends and analysis of the impact of implemented strategies.
- Research, write, edit, design or update, and produce original and compelling promotional material for a variety of purposes and media including web site copy, marketing collateral, letters, announcements, presentations, event invitations, newsletters, publications, video, and social media. Publications include, but may not be limited to, a viewbook, student recruitment collateral, brochures, surveys, college guide submissions, fliers, postcards, posters, and other printed and electronic announcements.
- Responsibility for researching and brainstorming ideas for producing Haverford-related content in collaboration with Admission and Communications colleagues.
- Write for and collaborate with Communications Office colleagues in creating Admission web pages, including sites geared toward prospective students and their families such as Academics, Beyond Haverford, Why Haverford, and College social media. Other responsibilities may include special writing assignments and video story development.
- Lead Admission-related market research by managing the process whereby areas of interest are identified, and then managing the relationship with relevant consultants.
- Maintain and manage brand-related style and usage guidelines, while developing compelling – and compliant – instances of branding across all media.
Line of Report: The Admission Communications Specialist reports to the Associate Vice President of College Communications and the Vice President & Dean of Admission and Financial Aid. This position has no direct reports.
- A Bachelor’s degree.
- Three years of experience in an undergraduate admission setting (either as an admission officer or communications specialist), related educational fields, or related communications fields.
Education, Training, & Experience
- Writing, proofreading, and editing skills. Experience with and knowledge of communication concepts and principles including professional journalistic procedure, practices, and styles.
- Demonstrated experience building emails. Basic HTML/CSS skills preferred.
- Ability to independently gather information through research and interviews. Skills to understand and translate complex admission policies and procedures in order to write clear, accurate, and compelling copy in an appropriate form for diverse audiences and publications.
- Experience with brand stewardship is preferred, and a hands-on command of design software such as InDesign or Canva is an important plus. At minimum, must be able to update existing files in one of these programs.
- Experience with Macintosh and Windows-based computer environments; familiarity with Microsoft Office (Word, Excel, and PowerPoint) as well as Google Apps for Higher Education (Gmail, Drive, and Docs).
- Strong project management skills, including the ability to clearly communicate expectations regarding any given project and to work collaboratively on job specifications/instructions with designers, photographers, printers, and other vendors to ensure quality, including reviewing proofs and attending photo shoots and press checks.
- Experience with Basecamp or a similar project/task management application.
- Ability to conceptualize, design, prepare, and produce creative and original copy for promotional literature under very limited supervision.
- Be entrepreneurial and innovative, including initiating story ideas and instituting best practices in communications.
- Ability to make independent judgments on newsworthy topics and materials.
- Interpersonal, oral, and written communication skills to work within a diverse community, to establish and maintain good working relationships with alumni, faculty, staff, students, and the public, and to express ideas clearly and concisely.
- Organizational skills to work on multiple projects with competing deadlines and to establish goals and workload priorities under very limited supervision.
All faculty and staff (including contract workers) who are employed or engaged by Haverford College, must be fully vaccinated against COVID-19, and provide proof of vaccination (to include a booster dose when eligible), unless an exemption from this policy has been granted as an accommodation or otherwise.
Physical Demands and Environmental Conditions Required for this Position
- Lifting (to exert strength to move objects from one place to another):
- Sedentary Lifting: (0-10 pounds): Up to three hours
- Light Lifting (10-20 pounds): Up to three hours
- Moderate Lifting (20-50 pounds): Never
- Heavy Lifting (50 to 100 pounds): Never
- Pulling (to exert force upon an abject to move or change its direction: Never
- Pushing (to draw an object toward oneself to move or change its direction): Never
- Carrying (to hold objects while moving entire body): Up to three hours
- Reaching or working above shoulder (to extend arms upward or outward away from body): Never
- Walking (to move entire body in erect position): Up to 3 hours
- Standing (to maintain body in erect posture in stationary position): Up to 3 hours
- Sitting (to rest weight on buttocks and back of thighs with legs bent at knees): 3-6 hours
- Crouching/Stooping (to bend upper body forward while fully flexing knees): Never
- Kneeling (to maintain upper body in erect position while resting knees on ground): Never
- Climbing (to ascend or descent heights using ladders, scaffolding, stairs, poles, inclined surfaces): Never
- Twisting (to rotate upper body while feet remain stationary): Never
- Driving (operating a motor vehicle, crane, tractor, forklift, etc.): Never
- Exposure Limitation (i.e., cold water, dust, gas, fumes, extreme temperatures): Never
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change over time with notice.
To Apply: Interested applicants are invited to submit an application, to include a cover letter, resume, and the names and contact information of three (3) references as a single Word document or pdf by visiting https://haverford.wd1.myworkdayjobs.com/External/job/Haverford-Campus/Director-of-Admission-Communications_R410. The application deadline is December 11, 2022. Failure to provide the required documents may result in a lack of consideration.
Haverford College is an Equal Opportunity/Affirmative Action employer committed to diversity, equity, inclusion, social justice, and providing equal opportunities and access to all individuals regardless of race, ethnicity, religion, gender identity, sexual orientation, national origin or ancestry, age, marital status, disability, or veteran status. Women, non-binary and transgender individuals, people of color, Indigenous people, and those with other or multiple historically marginalized and/or underrepresented identities are especially encouraged to apply. Haverford College and our consortial partners are located on Lenape lands.