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PRINT FUTURES
Big alumni guns Carroll, Ghiglione, Pearlstine and Stern at Founders
Great Hall
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John Carroll '63, Loren Ghiglione '63, moderator
Mark Silk, Norman Pearlstine '64, and Dennis Stern
'69
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On a vastly beautiful spring day, April 2, the 2006
Andrew Silk Memorial Journalism Panel convened before a packed house
to talk about what American reporting is coming to. In the last
years we've seen CBS reworked into a kind of Disney version of itself,
with the departure of producers and reporters like Don Hewitt, Mike
Wallace, Dan Rather, Mary Mapes, Josh Howard, Betsy West, and Mary
Murphy, and the lightened loads of Ed Bradley and Morley Safer—all
on "60 Minutes." Ted Koppel's "Nightline"
on ABC was lightened too, with shorter pieces on more fun subjects,
and old Ted given a long "Special Projects" line—
"corporate retirement" (though Ted has other ideas)—where
NBC's Tom Brokaw is now winding, too...
Which segues nicely to magazines and newspapers,
currently more affected by electronic journalism than ever before:
Esquire, Rolling Stone, GQ, and New
York all face-lifted, gym-toned, and shiny; The New
Yorker intoxicated with its own importance (though it still
breaks news, and features great critics); The New Republic
and The Nation transformed into neocon and neo-left publications
respectively, with photogenic editors who spend a lot of time chatting
earnestly with Charlie Rose on PBS; Harper's Lewis Lapham
furloughed early, allegedly for being too outspoken on the Bush
administration...Meanwhile, The New York Times parses
out its coverage strangely—on April 10th it relegated a huge
story on the protests of Hispanics unhappy with congressional stalling
on the illegal immigrant issue all across the country (500,000 demonstrators
in Dallas alone), to page A-14—while featuring prominent pieces
on parents letting children choose their own colleges; cheese in
museums (!); and Phil Mickelson's getting the Masters Golf Tournament
green jacket from Tiger Woods, on page one...To say nothing of Knight-Ridder's
recent sale of its once-mighty chain to McClatchey, which seems
willing to broker the pieces off auction-like; and the big New
Times "alternative" weekly chain subsuming the Village
Voice group and turning its many papers into McNewsburgers.
John Carroll '63, recently-retired editor of The
Los Angeles Times, former editor of The Baltimore
Sun, city editor for The Philadelphia Inquirer, combat
correspondent in Vietnam, and currently Shorenstein
Fellow at Harvard, took the current state of communications
most seriously: "We're at a crossroads in journalism,"
he said. "[We have to decide] whether it's going to be all
marketing, money, and propaganda, or whether we actually [cover]
people and events. "
Carroll, a fan of old-fashioned reporting, where
men and women unhook from their computers and headsets occasionally
to establish a source base and physically rub elbows with the subjects
they're writing about, took little encouragement from the rise of
online Web-based reporting and blogs, on the grounds that this sort
of electronic news is most often only a reaction to what gets dug
up in print. "They don't have editors. No reporters. No fact
checkers. They recycle in many cases," said Carroll, suggesting
that this then sets off a chain of possibly wrong information and
uninformed opinion, which has more to do with entertainment than
journalism. "Eighty-five percent of stories you see on TV and
on Web sites [still] come from newspapers," he said.
"Radio is even worse," he continued. "There
is almost nothing that can be considered serious journalism. Instead
it's 'Britney's Baby!' 'Brangelina!' and "TomKat!'"
Smiling ruefully, he passed the mike to Loren Ghiglione,
also '63; both had worked on The Bi-Co News.
Ghiglione, the retiring dean of Medill School of Journalism at Northwestern,
a former aide to Senator Robert Kennedy, and former publisher of
a small daily newspaper in Southbridge, Mass., worried about "the
increasing partisanship of news and infotainment," but was
more upbeat: "We need to be citizens of the world," he
told the students in the room, as well as the many spruce-looking
old grads. "I had a request from a former student who wanted
to know whether to consider working for Al-Jazeera [the fiercely
independent Quatari news service, mistrusted by the Bush administration
in Iraq as 'pro Al Quaeda'], which is coming to Washington. I think
we need to study in Africa, South America and the Middle East [in
order to function well as reporters] in the future."
Ghiglione said he felt ways had to be found to regain
the public's trust, that a higher priority had to be put "on
thought and credibility," because "only a small minority
believes we're fair and accurate. Unfortunately, many Americans
think there is a liberal bias," he added. The way around that
is hard work, he suggested: "Our mission is what it always
was—to comfort the afflicted and to afflict the comfortable."
Norm Pearlstine '64, who established the first Far
East bureau of The Wall Street Journal, was the editor
of the WSJ and then editor-in-chief of Time, Inc., until
he retired recently to write a book on the first amendment and the
press, viewed the state of the profession with a publisher's eye:
"[Print] news is still very profitable," he said, nodding
affably at Carroll. He mentioned that newspaper profit margins are
still running at 19.5 percent, down from 23 percent in the late
'80s but still workable: "One problem is a lack of innovation,"
he said, pointing out that USA Today was the last real
newspaper innovation, and that was in 1982. Newspapers had a monopoly
on people's attention for so long that they grew accustomed to their
status, he said.
Since then, the dominance of speed, visuals, graphics, and presentation
(shorter stories, color, special interest sections, trends)—"with
the consequent feeling that one must read this NOW," has come
to pervade print. [USA itself and The Metro papers,
which are free "public transportation dailies."] "Magazines—and
there are 8,000 of them—could naturally convey this emphasis
better, and so they are doing better financially. They have a brighter
future than newspapers."
Which was not to say, Pearlstine pointed out, that the game is over
for dailies or weeklies. He felt more optimistic about Web sites
and the blogosphere than did Carroll, and said that investment in
new, local newspapers focused on local issues, even on individual
blocks, was a good direction in the future:
"When I was young, I.F. Stone, with his little Weekly,
covering Washington, was doing fine. He never had much backing.
It was a matter of the right issues, and the right timing..."
Dennis Stern '69, the "kid" of the group,
a lawyer and former New York Times reporter, city editor,
and now Deputy to the President and Senior Vice-President of the
Times, pointed out that many newspapers today are owned
by funds like the Blackstone Group, and have corporate CEOs running
them, which means they have shareholders to consider: "That's
certainly what happened to Knight-Ridder. The best papers—The
Wall Street Journal, Washington Post and New
York Times, are all privately controlled, and so are more free
to act independently..."
"Except that for those of us who live in New
York City, the Times is considered a right-wing paper,"
laughed Pearlstine.
Stern smiled and listed a number of moves the Times
has made recently:
"We are making a significant investment in digital
operations, hiring 100 new people. We're developing a research and
development group—becoming much more agile—newspeople
hate to change, once they've got a 'winning' formula. Our journalists
are doing Web sites and podcasts. Our Web site is number one in
the world, a 24-7 operation. We're acknowledging that the Web does
some things better than print—the stock pages, for example,
which seems obvious in retrospect..."
Stern maintained that "the core product is still
on solid ground," and that the circulation is growing slightly:
"The average age of our readers is 45, but 10 years ago it
was 45, too. Newspapers will change, but they'll always be here."
He nodded at Carroll, who acknowledged: "Guess I'm the voice
of gloom..."
The Silk Panel was moderated by Mark Silk, brother
of the late journalist Andrew Silk '78, commemorated by the annual
workshop. Silk is director of the Greenberg
Center for the Study of Religion in Public Life at Trinity College
in Hartford, Conn.
Greg Kannerstein '63, director of athletics and associate
dean of the College, coordinated this year's panel.
— John Lombardi
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